Formerly at Dyson. Milwaukee, WI.

Reduce
the noise.

Brand strategy, web design, and automation from a one-person studio. I design it. I build it. It works.

Selected work.

Three ways I can help.

Brand System.

Everything that makes you recognizable.

Your brand is the first thing a customer judges you on. I build systems that are consistent, distinctive, and built to scale: logos that work at 16px and 16 feet, type and color that your team can actually use, and guidelines that don't end up in a drawer.

Right for you if

You're starting fresh, rebranding after growth, or your current logo came from Fiverr and nobody remembers it.

What you get

  1. Logo system, primary and variations
  2. Color palette and typography
  3. Brand guidelines PDF
  4. Social and print templates
  5. Usage rules your team can follow
View brand service

Web & Apps.

Custom-built. No templates. No gaps.

I design it and build it. No handoff gap, no miscommunication. Custom websites and web apps with tools baked in: calculators, booking flows, client portals, dashboards. Built to perform and easy for your team to update without calling me.

Right for you if

Your site is embarrassing you, built on a template that can't do what you need, or you have a specific tool your customers are asking for.

What you get

  1. Custom design and full build
  2. Integrated tools and calculators
  3. CMS you can edit without a dev
  4. Performance and SEO foundation
  5. Shopify or ecommerce builds
View web service

Automations.

Automate the busywork.

Proposals, follow-ups, reporting, onboarding docs. The repetitive work eating your hours can be automated without hiring a developer. I audit your workflow, build the tools, and train your team.

Right for you if

You're doing the same tasks over and over, your team is copy-pasting data between tools, or you know AI should be helping but don't know where to start.

What you get

  1. Workflow audit and opportunity map
  2. Custom AI tools and automations
  3. Tools that talk to each other
  4. Auto-generated reports, emails, or content
  5. Team onboarding and training
View automation service

One person.
No handoff.

Most projects don't fail because the team was too small. They fail because too many people touched them.

I'm the strategist, the designer, and the developer. When you tell me the brief, I'm the one who hears it. When the site ships, I'm the one who built what you saw in the mockup. That's not a limitation. That's the point.

You talk to the person doing the work.
No account managers relaying your feedback. No game of telephone between design and development.
What you approve is what ships.
The same person who designed it builds it. Nothing gets lost along the way.
Faster timelines, less overhead.
No coordination meetings, no back-and-forth between departments. One person, moving fast.

Simple on purpose.

01
Discovery
We talk about the actual problem, not the symptom. The thing underneath it. Usually one focused call.
02
Strategy
Before anything is designed, we align on direction. What it should say, who it's for, what success looks like.
03
Design + Build
This is where it gets made. You see real work in progress. Feedback is invited early, not at the end.
04
Launch + Support
Everything ships. Nothing disappears into a folder. 30 days of post-launch support included.

Good questions.

Most websites take 4-8 weeks from kickoff to launch. I handle design and development myself, which cuts out the handoff delays you’d get at an agency. Complex web applications or tools may take longer depending on scope.

Yes. Every site I build includes a CMS for the content you’ll actually want to change. You edit copy, swap images, publish posts. Structural changes still come back to me, but day-to-day updates are yours.

That’s usually the right call. Small, focused projects are often where I do my best work: a logo refresh, a single landing page, one automation that takes a real task off your plate. Tell me what’s in front of you and I’ll tell you whether it’s a fit.

Yes. Source files, design assets, code, and accounts are yours. I’ll hand them off cleanly so you’re not locked into needing me forever. If you ever want to bring another designer or developer in, they’ll have what they need.

Yes. I work with clients nationwide. Most collaboration happens over video calls and shared workspaces.

Tell me about your project.

A few quick questions so I can understand what you need and whether I'm the right fit. No sales calls. I'll follow up within 24 hours with honest thoughts.

or

I'll get back to you within 24 hours.